Position Summary / Career Interest:

The Director of Annual Giving is a strategic and results-driven fundraising leader responsible for designing, executing, and enhancing a comprehensive annual giving program that drives donor acquisition, retention, and revenue growth. This role oversees multichannel fundraising efforts including direct mail, email, digital campaigns, and employee giving and plays a key role in building a strong base of philanthropic support from grateful patients, employees, and community members. Reporting to the Senior Director of Philanthropy, the Director will implement data-informed strategies to personalize donor outreach, enhance segmentation, and optimize campaign performance. They will manage external partners and collaborate closely with internal teams such as marketing, patient services, and analytics to ensure alignment in messaging and audience targeting. A critical member of the development team, the Director also works in partnership with major gifts and prospect research to support the donor pipeline and long-term growth of philanthropic engagement.


Responsibilities and Essential Job Functions

• Develop and implement a comprehensive annual giving strategy that encompasses direct mail, email, digital campaigns, and employee giving programs within allotted budget allocation.
• Lead the implementation of base and mid-level segments of the existing grateful patient fundraising strategy to convert patients into donors.
• Rebuild and enhance the donor pipeline by leveraging segmentation, personalization, and automation to acquire, renew, and retain annual donors.
• Oversee the execution of multichannel campaigns, focusing on data-driven decision-making and testing strategies.
• Work closely with internal partners, including marketing, patient services, and analytics teams, to align messaging and identify new donor audiences.
• Oversee the selection, coordination, and performance of external partners and vendors to ensure the effective execution of annual giving campaigns aligned with organizational goals.
• Monitor, evaluate, and report on campaign performance using key performance indicators (KPIs) such as donor retention, revenue growth, and acquisition rates.
• Collaborate with major gift teams and prospect research to identify prospects through annual giving engagement and support pipeline development.
• Must be able to perform the professional, clinical and or technical competencies of the assigned unit or department.
• These statements are intended to describe the essential functions of the job and are not intended to be an exhaustive list of all responsibilities. Skills and duties may vary dependent upon your department or unit. Other duties may be assigned as required.

Required Education and Experience

• Bachelors Degree in Business, Public Relations, or a related field of study from an accredited college or university.
• 7 or more years of progressive fundraising experience.
• 3 or more years experience managing annual giving or direct response programs.

Preferred Education and Experience

• Master's Degree in Business Administration, Public Relations or a related field of study from an accredited college or university.
• Experience within a complex and matrixed organization.

Preferred Licensure and Certification

• Certified Fund Raising Executive - Certified Fund Raising Executive (CFRE) Certified Fundraising Executive (CFRE)

Knowledge Requirements

• Proven expertise in annual giving, mid-level giving, donor acquisition, and engagement strategies that drive sustained philanthropic support.
• Proven track record in designing and growing annual giving strategies across multiple channels, achieving strong donor acquisition and retention results.
• Demonstrated success managing data and segmentation strategies in a fundraising database (CRM), while utilizing spreadsheets and large databases.
• Demonstrated experience in developing healthcare fundraising strategies or grateful patient fundraising programs, and a working knowledge of HIPAA regulations in a philanthropic context.
• Exceptional writing and storytelling skills with the ability to craft compelling donor communications, appeals, and campaign messaging across print and digital channels.
• Strong project, budget, and vendor management skills, with the ability to lead multiple campaigns and initiatives simultaneously.
• Ability to analyze data for segmentation, performance tracking, and campaign ROI analysis.
• Excellent interpersonal and communication skills, capable of building trust across teams and inspiring philanthropic engagement.

We are an equal employment opportunity employer without regard to a person’s race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, ancestry, age (40 or older), disability, veteran status or genetic information.